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Pepsi needles Coke in Super Bowl ad starring polar bears—behind the strategy - adage.com

Published: January 29, 2026, 3:00 pm

Pepsi needles Coke in Super Bowl ad starring polar bears—behind the strategy

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST - PR Newswire

Published: January 29, 2026, 3:00 pm

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola - The Express Tribune

Published: January 29, 2026, 5:32 pm

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola

Pepsi drops Super Bowl ad where the polar bear cheats on Coca-Cola and gets caught Coldplay-style - MARCA

Published: January 29, 2026, 8:07 pm

Pepsi drops Super Bowl ad where the polar bear cheats on Coca-Cola and gets caught Coldplay-style

Pepsi's Super Bowl 60 commercial takes hilarious jab at Coca-Cola and Coldplay scandal - MARCA

Published: January 29, 2026, 5:46 pm

Pepsi's Super Bowl 60 commercial takes hilarious jab at Coca-Cola and Coldplay scandal

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