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Pepsi needles Coke in Super Bowl ad starring polar bears—behind the strategy - adage.com

Published: January 29, 2026, 3:00 pm

Pepsi needles Coke in Super Bowl ad starring polar bears—behind the strategy

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST - PR Newswire

Published: January 29, 2026, 3:00 pm

PEPSI® CONFRONTS A DECADES-LONG COLA RIVALRY IN SUPER BOWL LX SPOT AS A POLAR BEAR DISCOVERS HIS TRUE LOVE OF PEPSI IN A BLIND TASTE TEST

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond - Marketing Dive

Published: January 29, 2026, 3:02 pm

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola - The Express Tribune

Published: January 29, 2026, 5:32 pm

Pepsi revives Pepsi Challenge in Super Bowl ad to take on Coca-Cola

Pepsi drops Super Bowl ad where the polar bear cheats on Coca-Cola and gets caught Coldplay-style - MARCA

Published: January 29, 2026, 8:07 pm

Pepsi drops Super Bowl ad where the polar bear cheats on Coca-Cola and gets caught Coldplay-style

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