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Parle-G Case Study: Marketing Strategy, Distribution & Branding
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Advertising: Parle Fab plays up the joy of chocolate biscuits
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Delhi High Court restrains Parle company from using FAB!O being deceptively similar to Cadbury's OREO
Published: February 16, 2023, 8:00 am
Want a FAB!O? Oops, we meant OREO?
Published: February 11, 2023, 8:00 am
Delhi High Court restrains Parle from using 'FABIO' or 'FAB!O' mark to sell biscuit after OREO alleges trademark infringement
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